In 1962, Claude Cartier sold the New York branch, and for the first time since 1847 a Cartier branch was no longer owned by the Cartier family (the Paris and London branches would follow shortly thereafter). This was an interesting time for Cartier, and the Fifth Avenue Maison in particular. No matter, as a few months later, in 1969, the designer made the move to Cartier and pitched it to them as his first design with the company. Despite enthusiastic feedback from friends and colleagues, the firm didn’t pick up the design. “After all, love symbols should suggest an everlasting quality.”Īt the time of designing this bracelet, Cipullo was working for Tiffany, and wore a version on his own wrist. “What modern people want are love symbols that look semi-permanent, or at least require a trick to remove,” Cipullo once said of his design, which requires a miniature screwdriver to assist in securing or removing the bracelet. He fused jewellery and industry installing screwheads on the bracelet to make it extremely difficult to take off. A jewel that couldn’t just be slipped off. Heartbroken, retreating to his studio at 3am, Cipullo came up with a design for a bracelet that symbolised the permanence of love. He was less lucky in love, however, and one night a relationship sadly came to an end. and David Webb, and became a popular addition to the New York society scene. Cipullo started working for big American jewellery firms, including Tiffany & Co. The story of the Cartier Love bracelet starts in 1959, when a young man from Rome, Aldo Cipullo, emigrated to New York. Yet it was in fact a heartbreak in the 1960s that led to the creation of the classic Cartier Love bracelet. It is an emblem of truly timeless style, found on the wrists of trendsetters and fashion icons worldwide, and an instantly recognisable symbol of love and commitment.